Managing Director of Good Giving

Good InnovationLondon/Remotea month ago

Landmark charity backed startup seeks managing director to launch and grow the business

About Good Innovation

At Good Innovation we partner with purpose-led organisations to create, test and incubate new ways to deliver both mission and money. We’re part innovation consultancy, part start-up builder and part venture studio.  Through our Good Lab collaboration we've spun out a series of successful social ventures that unlock new revenue for the sector and value for the world.

About Good Giving

The fourth business to be spun out from the Good Lab is Good Giving, a digital-led Professional Fundraising Organisation (PFO). Its goal is to transform and grow the £130m payroll giving market.  

Are you mission driven? Do you want to build a business that benefits charities and society? Are you ready to lead a new fundraising business, scale it quickly and play a key role in a landmark transaction?

If this sounds like you, we have a once in a lifetime opportunity for you to lead a revolutionary business and transform how money is donated in the UK. 

Good Giving:

Payroll Giving is the most tax efficient way to donate money to good causes (it can result in a charity receiving 88% more than they would through a cash donation), yet less than 4% of the UK working population are signed up. We believe it’s time for this to change.

Good Giving is a PFO for the 21st century. Unlike existing PFOs it will be digital-first, seeking to disrupt a sector that has seen very little innovation over the last 30 years. We want to incorporate the latest nudge theory behavioural insights, emerging technologies and new donor acquisition models to increase efficiency and drive uptake. 

We’re looking for someone who shares our vision of how technology can transform this sector, to build, lead and grow the company.

Good Giving will be a private startup, wholly owned by a collaboration of the UK’s leading charities in what will form a landmark transaction in charity history. Be a part of it. 

What we’re looking for:

  • Previous experience in a senior leadership role in a business, charity, fundraising role or tech-for-good startup
  • Target driven and results focused individual with a track record of exceeding KPIs
  • Self-starter - it will be all on you to get this up and running from a standing start
  • Someone who can create a product strategy/roadmap and drive it forward to launch 
  • An understanding of digital marketing and customer acquisition models/ behaviour
  • Experience in building new commercial partnerships and agreements
  • Natural relationship builder who can lead, manage and motivate a team
  • Willingness to work with a group of charity investors and within charity cultures

Ideal but not essential: 

  • An understanding of payroll giving processes and the wider ecosystem
  • An established network across the charity, corporate and technology industries 
  • An understanding of nudge theory and behavioural economics


  • Lead every aspect of the business and make the important decisions with the other directors
  • Review financial models, projections and assumptions
  • Setting the overall strategic direction of the company alongside the board
  • Recruit and manage a team of the right people to deliver on your strategy
  • Oversee tech product development processes
  • Develop new commercial partnerships
  • Conduct business development, bringing new customers on board
  • Design and optimise operational processes including reporting on KPIs
  • Identify further opportunities for growth

The offer:

  • Generous salary package and performance related bonus structure: £70-80k based on experience
  • Director seat on the board of the business
  • 25 days holiday

Support you’ll receive:

  • Substantial funding already secured to build a team, develop technology and market the business
  • Access to early customers and networks, both charities and corporates

If this sounds like you, please submit a short cover letter and your CV. We want to hear about your skills and experience, your mission and values, and what drives you. 


Applications close on 2nd April.

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