Digital Marketing Manager

Pango London, Greater London, England, United Kingdom

What we are looking for:

  • You thrive in fast-paced and uncertain environments. You have the drive, ambition and self-motivation to get things done to a high standard.
  • You’re highly analytical with very strong numerical skills. You are very comfortable working with large volumes of data in various formats.
  • You’re a great communicator. You’re creative and have excellent writing skills. You’re very happy producing written copy as well as overseeing video/graphic production.
  • You’ve got some experience and are looking to take a step up into a role with more responsibility for owning and driving outcomes – we’re looking for someone who could grow into our “Head of Growth”

What you will be doing:

Working with the CEO, you will create, develop and execute our growth model across the entire funnel, from Acquisition to Revenue.

  • Develop and own all user acquisition channels:
  • including paid, SEO, content, email etc.
  • develop new acquisition channels
  • manage a team of freelancers with specialisms in each discipline.
  • Optimise the conversion of users through the product funnel:
  • Draw insights from data analysis as well as qualitative feedback by speaking with users
  • Suggest improvements and generate ideas for product features
  • Track performance of new implementations.
  • Take ownership for converting signups into long-term paying users.
  • Work closely with the engineering and product management functions.

Required Qualifications

  • Good all round marketing knowledge and experience, ideally at an early stage start-up.
  • Experience owning KPIs, outputs and managing budgets accordingly.
  • Excellent understanding of key growth & marketing concepts, KPIs and their drivers.
  • Knowledge and experience with standard marketing products, platforms and tools (e.g. Ad managers, CRM, Analytics platforms etc.)
  • Ability to work with and lead a team of freelancers to create/ manage content.
  • Excellent writing skills. Ability to write great copy.
  • Excellent analytical skills. Ability to track and analyse performance and KPIs.
  • Bachelor’s degree.


What we offer

  • £28k-£38k salary.
  • Pension scheme.
  • Extensive mentoring and personal development from a team with deep experience in software and education.
  • Clear career progression – we want you to grow into our Head of Growth.
  • Annual personal development budget so we can help you help yourself learn.
  • Very generous annual leave policy because we know downtime feeds creativity and productivity.
  • Very flexible hybrid working and home-working arrangements.

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